01 / PRINCIPLE
Company Profile
Redefine disposable filter cigarette butts with 'materials+technology+experience'
The brand advocates the value proposition of "LESSISOK, Less is Healthier" and focuses on "oral and respiratory" products, insisting on innovation from material research to product application. It deeply explores the value of medicinal and edible materials, and supports the experience subversion of "product+consumption" through the deep innovation of "materials+technology".
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Materials
Starting from the direction of plant materials and taste, search for expressions that are suitable for product experience.
02
Technology
Continuously improving product structure and taste solutions around existing technology directions such as air flow particle washing.
03
Experience
Enable materials and technology to be perceived and delivered to users in a clearer and more concise manner.
02 / DEVELOPMENT
Brand Story
2020
PRODUCT ORIGIN
Agarwood+HNB
By combining materials with product experience, we can explore more detailed taste.
2024
FILTER EXPLORATION
Orange red and orange red filter tips are launched
Starting from plant materials, expand the flavor and expression dimensions of filter products.
2026
GLOBAL DIRECTION
LEESOK Global Linkage
Prepare products and cooperation directions for different markets with a more open perspective.
01 / MATERIAL & TECHNOLOGY
Make every layer of material serve the product itself
We embed technological thinking into product structure, exploring details related to experience through more refined flavor schemes and material applications.
MATERIAL IS PART OF EXPERIENCE
02 / THE WORK
What are we doing
Deeply cultivating tobacco and continuously exploring new product possibilities
On the basis of selected raw materials and quality control, the team continued to work in the direction of tobacco essence, tobacco service channels and innovative brand marketing.
We value every detail of the product that is seen and remain open to the next steps.